📚 POKHARA UNIVERSITY · MBA · TRIMESTER II · 12 CREDITS

Complete Exam Study Guide

All 6 Subjects · 10 Units for FIN · Full Reading Material · Jan 2026

FIN 531 · Financial Management STT 502 · Quantitative Methods ECO 512 · Macroeconomics MGT 546 · Operations & SCM MKT 561 · Marketing Management MKT 562 · Digital Marketing
OVERALL PROGRESS
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MBA TRIMESTER II
Your Complete Exam Reading Guide
40 Topics · 6 Subjects · 12 Credits Total
10
UNITS · 3 CREDITS · 36 HRS
Financial Management
FIN 531 · Core finance theory
6
UNITS · 2 CREDITS · 24 HRS
Quantitative Methods
STT 502 · Stats & OR
6
UNITS · 2 CREDITS · 24 HRS
Macroeconomics
ECO 512 · Nepal context
6
UNITS · 2 CREDITS · 24 HRS
Operations & SCM
MGT 546 · Operations
5
UNITS · 2 CREDITS · 24 HRS
Marketing Management
MKT 561 · Kotler-based
4
MODULES · 1 CREDIT · 12 HRS
Digital Marketing Practicum
MKT 562 · Applied tools
⚡ HOW TO USE THIS GUIDE
  • Click any subject pill at the top or unit in the sidebar to navigate
  • Read the key concepts, formulas, and exam tips for each unit
  • Click "Mark as Studied" to track your progress
  • The progress bar at the top updates as you complete topics
  • Evaluation: 60% Internal + 40% End-Term for all subjects (except DMP: 100% internal)
FIN 531 · UNIT 13 HRS
Introduction to Financial Management
Core Concepts
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Nature of Financial Management: Planning, organizing, directing, and controlling financial activities. Concerned with procurement of funds and effective utilization to maximize firm value.
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Three Core Decisions: (1) Investment Decision — where to invest (capital budgeting), (2) Financing Decision — how to raise funds (debt vs equity), (3) Dividend Decision — how much to return to shareholders.
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Goals of Financial Management: Profit Maximization — short-term, ignores risk and time value. Wealth Maximization (SWM) — maximize market value of shares; accounts for risk, time value, and quality of earnings. SWM is the accepted superior goal.
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Agency Theory: Conflict of interest between principals (shareholders) and agents (managers). Managers may pursue personal goals (empire building, perks) at expense of shareholders. Agency costs = monitoring + bonding + residual loss. Solutions: stock options, performance-based pay, board oversight.
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Nepalese Context: Most large firms are publicly listed on NEPSE. Family-owned businesses dominate. Corporate governance is evolving. NRB regulates BFIs (Banks & Financial Institutions). SEBON regulates capital markets.
⚡ EXAM TIPS
  • Always compare Profit Maximization vs Wealth Maximization — examiners love this
  • Know Treasurer (external finance, cash, investor relations) vs Controller (internal, accounting, tax) functions
  • Stakeholders value maximization = balances shareholders, employees, society, govt
FIN 531 · UNIT 24 HRS
Financial Statements & Analysis
Three Financial Statements

Balance Sheet

Snapshot of assets, liabilities, equity at a point in time. Assets = Liabilities + Equity. Shows financial position.

Income Statement

Revenue − Expenses = Net Profit. Shows performance over a period. Includes EBIT, EBT, EAT.

Cash Flow Statement

Cash from Operations + Investing + Financing. Profit ≠ Cash. Crucial for liquidity analysis.

Common Size Statements

Express each item as % of total (assets or sales). Enables cross-company and cross-year comparison.

Key Financial Ratios
LIQUIDITY: Current Ratio = CA/CL | Quick Ratio = (CA−Inventory)/CL PROFITABILITY: ROE = Net Income/Equity | ROA = Net Income/Total Assets | NPM = Net Income/Sales LEVERAGE: D/E = Total Debt/Equity | Interest Coverage = EBIT/Interest ACTIVITY: Asset Turnover = Sales/Total Assets | Inventory Turnover = COGS/Inventory MARKET: P/E = Market Price/EPS | EPS = Net Income/Shares Outstanding
Du Pont & Altman Z-Score
DuPont: ROE = Net Profit Margin × Asset Turnover × Equity Multiplier ROE = (NI/Sales) × (Sales/Assets) × (Assets/Equity) Altman Z-Score (Public firms): Z = 1.2X₁ + 1.4X₂ + 3.3X₃ + 0.6X₄ + 1.0X₅ X₁=Working Capital/Total Assets | X₂=Retained Earnings/Total Assets X₃=EBIT/Total Assets | X₄=Market Cap/Total Liabilities | X₅=Sales/Total Assets Z > 2.99 = Safe | 1.81–2.99 = Grey Zone | Z < 1.81 = Distress
⚡ EXAM TIPS
  • Du Pont decomposes ROE into 3 drivers — identify which driver is causing poor performance
  • Z-score below 1.81 = high bankruptcy risk — compute and interpret in case studies
  • Always link ratios to business decisions, not just calculations
FIN 531 · UNIT 34 HRS · ⭐ HIGH WEIGHT
Time Value of Money

Core Concept: A rupee today is worth more than a rupee tomorrow. Reason: (1) investment opportunity, (2) inflation risk, (3) uncertainty. All finance decisions rest on TVM.

FUTURE VALUE (FV): FV = PV × (1 + r)ⁿ PRESENT VALUE (PV): PV = FV / (1 + r)ⁿ ANNUITY FV: FVA = PMT × [(1+r)ⁿ − 1] / r ANNUITY PV: PVA = PMT × [1 − 1/(1+r)ⁿ] / r ANNUITY DUE: Multiply ordinary annuity × (1 + r) INTEREST RATES: Nominal Rate (kNom) = stated rate Periodic Rate (kPer) = kNom / m EAR = (1 + kNom/m)ᵐ − 1 [m = compounding periods] LOAN AMORTIZATION: Each payment = Interest on balance + Principal repayment Interest portion = Beginning balance × r Principal = Payment − Interest
⚡ EXAM TIPS
  • Always identify: Is it Ordinary Annuity (end of period) or Annuity Due (beginning)?
  • EAR > Nominal rate when compounding > 1/year. EAR = Nominal only for annual compounding
  • Loan amortization: Show balance declining each period. Very common exam problem
  • TVM is used in ALL other units — master this first
FIN 531 · UNIT 43 HRS
Bond Valuation
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Bond Basics: Debt instrument. Issuer borrows money, promises periodic interest (coupon) + repayment of face value at maturity. Par value (typically Rs 1,000). Coupon Rate = annual interest/par value.
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Bond Price–Yield Relationship: When market rate rises → Bond price falls (discount bond). When market rate falls → Bond price rises (premium bond). At issuance, coupon rate = market rate → Bond at par.
BOND VALUE: V = [INT × PVIFA(kd,n)] + [M × PVIF(kd,n)] INT = Annual coupon payment | M = Par/Face Value | kd = required return | n = years to maturity CURRENT YIELD = Annual Coupon / Current Market Price YIELD TO MATURITY (YTM) — approximate: YTM ≈ [INT + (M − V)/n] / [(M + V)/2] YIELD TO CALL (YTC): Same formula but use call price & years to call date
⚡ EXAM TIPS
  • If kd > coupon rate → bond sells at DISCOUNT. If kd < coupon rate → PREMIUM
  • YTM is the total return if held to maturity. YTC if bond is called early
  • Nepal context: Government bonds (treasury bonds), NRB bonds, corporate debentures listed on NEPSE
FIN 531 · UNIT 53 HRS
Stock Valuation
COMMON STOCK — DIVIDEND DISCOUNT MODELS: 1. Zero Growth: P₀ = D / ks (constant dividend forever — like a perpetuity) 2. Constant Growth (Gordon Model): P₀ = D₁ / (ks − g) where D₁ = D₀ × (1 + g) ks = Required return | g = constant growth rate 3. Supernormal Growth: Step 1: PV of dividends during supernormal period (year by year) Step 2: Find terminal price at end of supernormal period → P = D(n+1)/(ks−g) Step 3: PV of terminal price Total P₀ = Sum of Step 1 + Step 2 PREFERRED STOCK: Pp = Dp / kp Dp = fixed preferred dividend | kp = required return on preferred
⚡ EXAM TIPS
  • Gordon Model only valid when ks > g. If g ≥ ks, model breaks down
  • Supernormal growth problems: always discount each dividend separately, then add terminal value PV
  • Nepal: NEPSE-listed companies (NTC, Nepal Airlines, commercial banks). Most banks pay stock dividends (bonus shares) more than cash dividends
FIN 531 · UNIT 63 HRS
Capital Structure & Leverage

Business Risk

Risk due to uncertainty in operating income (EBIT). Related to business operations, competition, demand variability. Measured by CV of EBIT or operating leverage.

Financial Risk

Additional risk from using debt (fixed interest). If EBIT falls, interest still must be paid. Amplifies business risk for equity holders.

OPERATING LEVERAGE (DOL): DOL = % Change in EBIT / % Change in Sales DOL = Q(P − V) / [Q(P − V) − F] (Contribution / EBIT) FINANCIAL LEVERAGE (DFL): DFL = % Change in EPS / % Change in EBIT DFL = EBIT / (EBIT − Interest) COMBINED (TOTAL) LEVERAGE (DTL): DTL = DOL × DFL = % Change in EPS / % Change in Sales INDIFFERENCE POINT: EPS from Plan A = EPS from Plan B → Find EBIT where EPS is equal (EBIT − I₁)(1 − T)/S₁ = (EBIT − I₂)(1 − T)/S₂
⚡ EXAM TIPS
  • High DOL = high fixed costs = risky at low sales volumes
  • High DFL = high debt = amplifies EPS swings (good and bad)
  • Indifference point: above it, more debt is better for EPS; below it, equity is better
FIN 531 · UNIT 73 HRS · ⭐ HIGH WEIGHT
Cost of Capital

Cost of Capital = minimum required rate of return a firm must earn on investments to satisfy its capital providers. It is the discount rate used in NPV analysis and the hurdle rate for capital budgeting.

COST OF DEBT: kd = kd(1 − T) [after-tax; interest is tax-deductible] (or use YTM formula if market price given) COST OF PREFERRED: kp = Dp / [Pp(1 − F)] [F = flotation cost %] COST OF EQUITY (ke): CAPM: ke = kRF + β(kM − kRF) Gordon (DCF): ke = D₁/P₀ + g Bond Yield + Risk: ke = kd + Risk Premium WACC = wd·kd(1−T) + wp·kp + we·ke Weights = market value proportions of each capital component MARGINAL COST OF CAPITAL (MCC): MCC rises as firm raises more capital (due to flotation costs & exhausting cheaper sources) Break point = Amount of lower-cost capital / Weight of that component
⚡ EXAM TIPS
  • Always use AFTER-TAX cost of debt (tax shield benefit of debt)
  • WACC uses MARKET VALUE weights, not book value
  • MCC schedule: flat until break point, then steps up — use in capital budgeting
  • β > 1 = more volatile than market; β < 1 = less volatile
FIN 531 · UNIT 87 HRS · ⭐ HIGHEST WEIGHT
Strategic Investment Decisions (Capital Budgeting)
PAYBACK PERIOD (PBP): Years to recover initial investment. Simple, ignores TVM. Uneven CF: Add up year by year until initial cost recovered. DISCOUNTED PAYBACK: Same but use discounted (PV) cash flows. NPV = -CF₀ + Σ [CFt / (1+k)ᵗ] Accept if NPV > 0. Higher NPV = more value creation. IRR: Discount rate that makes NPV = 0. Trial & error or interpolation: IRR = rL + [NPVL/(NPVL−NPVH)] × (rH−rL) Accept if IRR > WACC. MIRR: Reinvestment at WACC (not IRR) — more realistic. Step 1: FV of positive CFs at WACC → Terminal Value (TV) Step 2: PV of negative CFs at WACC → PV of costs Step 3: MIRR = (TV/PV of costs)^(1/n) − 1 PROFITABILITY INDEX (PI): PI = PV of future CFs / Initial Investment Accept if PI > 1. Useful for capital rationing. CROSSOVER RATE: IRR of difference in cash flows between two projects. Below crossover → prefer higher NPV project; above → other project preferred. CASH FLOW ESTIMATION (Incremental after-tax CFs): Initial Investment = Asset cost + Installation − Tax savings from old asset ± NWC Operating CF = [ΔSales − ΔCosts](1−T) + ΔDepreciation × T Terminal CF = Salvage value ± Tax on gain/loss + Recovery of NWC
⚡ EXAM TIPS
  • NPV and IRR may conflict for mutually exclusive projects — always prefer NPV
  • Multiple IRR occurs with non-normal cash flows (multiple sign changes)
  • EAA (Equivalent Annual Annuity) for comparing projects with unequal lives: EAA = NPV / PVIFA
  • Only INCREMENTAL cash flows matter — ignore sunk costs
FIN 531 · UNIT 93 HRS
Working Capital Management
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Working Capital: Current Assets − Current Liabilities. Gross WC = total current assets. Net WC = CA − CL. Needed to fund day-to-day operations (inventory, receivables, cash).
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Types: Permanent WC = minimum always needed. Temporary WC = seasonal/fluctuating need. Zero WC concept = minimize WC by synchronizing cash flows (JIT inventory, fast collection, slow payments).
CASH CONVERSION CYCLE (CCC): CCC = Inventory Conversion Period + Receivables Collection Period − Payables Deferral Period ICP = Inventory / (COGS/365) RCP = Receivables / (Sales/365) [also called DSO - Days Sales Outstanding] PDP = Payables / (COGS/365) Lower CCC = better liquidity management. Negative CCC (like Amazon) = business is funded by suppliers!
⚡ EXAM TIPS
  • Ways to reduce CCC: faster inventory turnover, faster collections, slower payments (without damaging supplier relations)
  • Financing WC: Conservative = long-term funds for all WC (safe, costly). Aggressive = short-term for most WC (risky, cheap)
  • WC requirement estimation: Operating cycle × daily operating cost
FIN 531 · UNIT 103 HRS
Dividend Policy
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Dividend Policy: Decision on how much earnings to retain vs distribute. Affects shareholder wealth, firm's future investment capacity, and stock price signals.
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Information (Signaling) Effect: Dividend changes signal management's view of future prospects. Dividend cut → negative signal → stock price falls. Dividend increase → positive signal → stock price rises. Lintner's model: managers smooth dividends, gradually adjusting to target payout ratio.
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Types of Dividend Schemes: (1) Constant payout ratio, (2) Stable (fixed) dividend, (3) Low regular + extra dividend. Most firms prefer stable dividends to avoid negative signals.
Payout Ratio = Dividends Per Share / EPS Retention Ratio = 1 − Payout Ratio Dividend Yield = DPS / Market Price Total Return = Dividend Yield + Capital Gain Yield STOCK DIVIDEND: Distributes additional shares instead of cash. Does NOT change total wealth — only redistributes into more shares. STOCK SPLIT: e.g. 2-for-1 → doubles shares, halves price. Increases liquidity. SHARE REPURCHASE: Firm buys back own shares → EPS rises → alternative to cash dividend.
⚡ EXAM TIPS
  • Factors affecting dividend policy: Profitability, liquidity, growth opportunities, debt covenants, tax, shareholders' preference
  • Nepal: Banks must comply with NRB directives on dividend — cannot pay above a certain level. Bonus shares (stock dividend) are common
  • MM Dividend Irrelevance Theory: In perfect markets, dividend policy doesn't affect value — only investment decisions matter
STT 502 · UNIT 14 HRS
Simple Correlation & Regression Analysis
CORRELATION (r): r = Σ(X−X̄)(Y−Ȳ) / √[Σ(X−X̄)² · Σ(Y−Ȳ)²] Range: −1 ≤ r ≤ +1 | r² = Coefficient of Determination REGRESSION LINE: Ŷ = a + bX b (slope) = Σ(X−X̄)(Y−Ȳ) / Σ(X−X̄)² a (intercept) = Ȳ − b·X̄ INFERENCE: H₀: β = 0 (no relationship) → t-test or F-test p-value < 0.05 → reject H₀ → X is significant predictor of Y Standard Error of Estimate (SEE): measures scatter around regression line
⚡ EXAM TIPS
  • r = 0 means NO linear relationship (may still have non-linear)
  • r² = proportion of variation in Y explained by X
  • Correlation ≠ Causation — always a key exam point
  • Know how to read SPSS/Excel regression output: identify b, SE, t-stat, p-value, R²
STT 502 · UNIT 24 HRS
Multiple Regression Analysis
MODEL: Ŷ = b₀ + b₁X₁ + b₂X₂ + ... + bₖXₖ ADJUSTED R² = 1 − [(1−R²)(n−1)/(n−k−1)] ← use this, not R², for multiple regression ASSUMPTIONS (LINE): L = Linearity | I = Independence of errors N = Normality of residuals | E = Equal variance (Homoscedasticity) MULTICOLLINEARITY: High correlation between predictors → VIF (Variance Inflation Factor) > 10 = serious problem → Fix: remove one variable, use PCA, or ridge regression AUTOCORRELATION: Errors correlated over time → Detected by Durbin-Watson test → DW ≈ 2 → no autocorrelation | DW < 1 or > 3 → problem DUMMY VARIABLES: For categorical predictors → k categories → use k−1 dummies (avoid dummy variable trap)
⚡ EXAM TIPS
  • Individual t-tests check each predictor; F-test checks if ALL predictors together explain Y
  • VIF > 10: say "there is severe multicollinearity" and suggest remedy
  • Dummy trap: if you include all k dummies, perfect multicollinearity results
STT 502 · UNIT 34 HRS
Time Series Forecasting
4 COMPONENTS: Trend (T) · Cyclical (C) · Seasonal (S) · Irregular (I) Multiplicative Model: Y = T × C × S × I SIMPLE MOVING AVERAGE: F(t+1) = (Xₜ + Xₜ₋₁ + ... + Xₜ₋ₙ₊₁) / n WEIGHTED MOVING AVERAGE: F(t+1) = Σ(weight × value) / Σweights EXPONENTIAL SMOOTHING: Fₜ₊₁ = α·Xₜ + (1−α)·Fₜ [0 < α < 1] High α → more weight on recent data (responsive) Low α → more weight on historical data (stable/smooth) TREND ADJUSTED EXPONENTIAL SMOOTHING: Includes trend term: FIT = Ft + Tt ACCURACY MEASURES: MAD = Σ|Actual − Forecast| / n (Mean Absolute Deviation) MSE = Σ(Actual − Forecast)² / n (Mean Squared Error) MAPE = Σ|Actual−Forecast|/Actual / n × 100% (lower = better)
⚡ EXAM TIPS
  • Always compute forecasts step by step — partial marks for correct methodology
  • Compare two methods using MAD or MSE — lower value = better model
  • Autoregressive model: current value depends on its own past values (AR(p) model)
STT 502 · UNIT 44 HRS · ⭐ HIGH WEIGHT
Linear Programming & Sensitivity Analysis
LP STRUCTURE: Maximize/Minimize Z = c₁X₁ + c₂X₂ Subject to: a₁₁X₁ + a₁₂X₂ ≤ b₁ (constraint 1) a₂₁X₁ + a₂₂X₂ ≤ b₂ (constraint 2) X₁, X₂ ≥ 0 (non-negativity) GRAPHICAL METHOD: 1. Plot each constraint as equality line 2. Identify feasible region (satisfies ALL constraints) 3. Evaluate objective function at each corner point 4. Optimal solution is at one of the corner points SENSITIVITY ANALYSIS: Shadow Price = increase in Z per 1-unit increase in RHS of binding constraint Binding constraint: uses all resource (slack = 0, shadow price > 0) Non-binding: has leftover resource (slack > 0, shadow price = 0) Allowable range = range over which current basis stays optimal PRIMAL-DUAL: Every max LP (primal) has a corresponding min LP (dual) Dual variables = shadow prices of primal constraints
⚡ EXAM TIPS
  • Always define decision variables clearly before writing the LP model
  • Optimal is ALWAYS at a corner of the feasible region
  • Shadow price only valid within its RHS allowable range
  • Know how to interpret Excel Solver / LINDO output
STT 502 · UNIT 54 HRS · ⭐ HIGH WEIGHT
Special LP: Transportation & Assignment Models
TRANSPORTATION MODEL: Minimize Σ Σ cij·xij (total shipping cost) Subject to: supply constraints at each source demand constraints at each destination Balanced: Σ supply = Σ demand (add dummy if unbalanced) INITIAL SOLUTIONS: 1. North-West Corner: Start top-left, allocate max possible, move right/down 2. Least Cost Method: Always allocate to cheapest available cell 3. VAM (Vogel's): Compute penalty (2nd − 1st min) per row/col, allocate to min-cost cell in max-penalty row/col → BEST initial solution OPTIMALITY TEST (MODI/UV Method): Assign ui + vj = cij for basic cells → find Δij = cij − ui − vj for non-basic If all Δij ≥ 0 → optimal. If any Δij < 0 → improve along loop. ASSIGNMENT MODEL (Hungarian Method): Step 1: Row reduction (subtract row minimum from each row) Step 2: Column reduction (subtract col minimum from each column) Step 3: Cover all zeros with minimum lines Step 4: If lines = n → optimal assignment. Else: find min uncovered value, subtract from uncovered, add to doubly-covered cells, repeat Basic variables in transport solution = m + n − 1
⚡ EXAM TIPS
  • VAM gives the closest-to-optimal initial solution — prefer it in exams
  • Degenerate solution: basic variables < m+n−1. Add ε to empty cell to continue
  • Hungarian: verify final assignment — each row and column assigned exactly once
STT 502 · UNIT 64 HRS · ⭐ HIGH WEIGHT
Network Analysis — PERT & CPM
CPM: Deterministic times → find critical path (longest path = min project duration) FORWARD PASS: ES(j) = max[EF of all immediate predecessors] EF = ES + Duration BACKWARD PASS: LF(i) = min[LS of all immediate successors] LS = LF − Duration FLOAT: Total Float = LS − ES = LF − EF Free Float = ES(successor) − EF(current) Critical activities: Total Float = 0 PERT: Probabilistic times — 3 estimates te = (a + 4m + b) / 6 (Expected time) σ² = [(b − a) / 6]² (Variance of one activity) Project σ² = Σ variances of critical path activities Project σ = √(project variance) PROBABILITY CALCULATIONS: Z = (Ts − Te) / σ where Ts = scheduled time, Te = expected project time Use normal distribution table to find P(finish by Ts)
⚡ EXAM TIPS
  • Always show ES, EF, LS, LF on every node diagram — partial marks
  • Multiple critical paths possible — list all paths with zero float
  • PERT probability: Z > 0 means you're asking about finishing AHEAD of expected time
  • CPM crashing: reduce duration of critical activities at lowest crash cost per day
ECO 512 · UNIT 12 HRS
Basic Macroeconomic Concepts
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Macroeconomics studies economy-wide phenomena: total output, employment, inflation, growth, and trade. Unlike micro (individual markets), macro focuses on aggregates — GDP, price level, unemployment rate, money supply.
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Macroeconomic Objectives: (1) High & stable economic growth, (2) Low unemployment, (3) Low & stable inflation (price stability), (4) BOP equilibrium, (5) Equitable income distribution. These objectives often conflict (e.g. growth vs inflation).
⚠️
Limitations of Macroeconomics: GDP ignores distribution (inequality), environmental costs, non-market activities (housework), informal economy, quality-of-life factors, and happiness. GDP is a flow measure, not a welfare measure.
ECO 512 · UNIT 24 HRS · ⭐ HIGH WEIGHT
National Income & GDP
GDP CONCEPTS: GDP → GNP: Add Net Factor Income from Abroad (NFIA) GNP − Depreciation = NNP (Net National Product) NNP at FC = NNP at MP − Indirect Taxes + Subsidies = National Income PI (Personal Income) = NI − Retained Earnings − Corp Tax + Transfer Payments DI (Disposable Income) = PI − Personal Tax THREE MEASUREMENT METHODS (give same GDP theoretically): 1. Expenditure: GDP = C + I + G + (X − M) 2. Income: GDP = W + R + I + P (wages + rent + interest + profit) 3. Product (GVA): Sum of value added at each production stage; avoids double-counting NOMINAL vs REAL GDP: Real GDP = Nominal GDP / GDP Deflator × 100 GDP Deflator = (Nominal GDP / Real GDP) × 100 Growth Rate = (Real GDP_t − Real GDP_{t-1}) / Real GDP_{t-1} × 100 PPP vs MARKET RATE: Market rate: converts using official exchange rates → undervalues developing countries PPP: adjusts for price level differences → better for comparing living standards
Nepal FY 2024/25: Nominal GDP = Rs 6,107,221 Million | Real GDP = Rs 2,797,571 Million
GDP Growth Rate: 4.61% (Real) vs 6.97% (Nominal) | Deflator ≈ 218.3
ECO 512 · UNIT 36 HRS · ⭐ HIGHEST WEIGHT
Aggregate Demand, AS & Equilibrium Income
AD = C + I + G + (X − M) Consumption Function: C = a + bY (a = autonomous, b = MPC, 0 < b < 1) Savings: S = Y − C = −a + (1−b)Y (MPS = 1 − MPC) EQUILIBRIUM (2-sector): Y = C + I → Y = a + bY + I₀ → Y* = (a + I₀) / (1 − b) MULTIPLIER: k = 1/(1−MPC) = 1/MPS ΔY = k × ΔI (any autonomous spending change multiplied) PARADOX OF THRIFT: If all households save more → AD falls → income falls → savings may not increase 3-SECTOR (with Govt): Y = C + I + G Govt Expenditure Multiplier = 1/(1−b) Tax Multiplier = −b/(1−b) [negative because tax reduces disposable income] Balanced Budget Multiplier = 1 (always, regardless of MPC) 4-SECTOR (Open): Y = C + I + G + X − M Open economy multiplier = 1/(1−b+m) where m = marginal propensity to import ACCELERATOR: I = v × ΔY (investment responds to CHANGE in income, not level)
⚡ EXAM TIPS
  • Balanced Budget Multiplier = 1: equal increase in G and T raises Y by same amount — always true
  • Paradox of Thrift: individually rational but collectively harmful
  • Accelerator explains investment volatility — small GDP change → large investment change
ECO 512 · UNIT 44 HRS · ⭐ HIGH WEIGHT
Monetary Policy, Fiscal Policy & IS-LM Model

Monetary Policy (NRB)

Objectives: Price stability, BOP stability, financial sector stability, payment system safety.

Tools: Policy rate (bank rate), CRR, SLR, Open Market Operations (OMO), moral suasion, credit rationing, margin requirements.

Fiscal Policy (Govt)

Objectives: Economic growth, employment, price stability, redistribution.

Tools: Government spending (G), taxation (T), transfer payments, public debt management. Expansionary = ↑G or ↓T. Contractionary = ↓G or ↑T.

IS CURVE: Goods market equilibrium Y = C + I + G Slopes DOWNWARD (↑r → ↓I → ↓Y) Shifts RIGHT if: ↑G, ↓T, ↑investment confidence, ↑exports LM CURVE: Money market equilibrium Ms = Md Slopes UPWARD (↑Y → ↑Md → ↑r to restore equilibrium) Shifts RIGHT if: ↑Money supply (NRB expansionary policy) IS-LM EQUILIBRIUM: Point where both curves intersect → simultaneous equilibrium in goods & money markets Fiscal policy shifts IS curve Monetary policy shifts LM curve Crowding out: ↑G → ↑r → ↓I (fiscal expansion crowds out private investment)
⚡ EXAM TIPS
  • IS-LM diagram: draw both curves, show equilibrium Y and r, then show effect of policy shift
  • Liquidity trap: LM is flat → monetary policy ineffective → only fiscal policy works (Keynes)
  • Classic range: LM is vertical → fiscal policy ineffective (full crowding out) → only monetary works
  • Nepal: NRB conducts monetary policy; Finance Ministry conducts fiscal via annual budget
ECO 512 · UNIT 53 HRS
Business Cycles
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Phases of Business Cycle: Expansion (rising output, falling unemployment) → Peak (maximum output, inflationary pressure) → Recession/Contraction (falling output, rising unemployment) → Trough (minimum) → Recovery. Driven by investment, consumption, credit cycles, external shocks.
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Indicators during phases: Production falls in recession; unemployment rises (lags the cycle); wages are sticky downward; consumer spending drops sharply; stock markets fall early (leading indicator); interest rates typically cut during recession to stimulate.
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The Great Depression (1929): Triggered by stock market crash → bank failures → credit collapse → deflation spiral → 25% US unemployment. Proved classical economics inadequate. Led to birth of Keynesian macroeconomics and modern central banking.
🇳🇵
Nepal's Cycles: Heavily influenced by India (monetary peg), remittances, tourism, and monsoon (agriculture). Post-Covid: sharp contraction (2020) → recovery (2021) → credit/import boom → tightening (2022-23) → gradual stabilization (2024-25).
ECO 512 · UNIT 65 HRS · ⭐ HIGH WEIGHT
Growth Theories, FDI & Remittances

Harrod-Domar Model

Growth = Savings Rate / Capital-Output Ratio (v). s/v = warranted growth rate. Knife-edge problem: actual growth rarely equals warranted → instability. Fixed coefficients — no factor substitution.

Solow Model (Neo-Classical)

Growth driven by capital accumulation + population growth + technology. Diminishing returns to capital → steady state. Long-run growth only from technological progress (exogenous). Predicts convergence between rich and poor countries.

HARROD-DOMAR: g = s / v (g = growth rate, s = savings rate, v = capital-output ratio) SOLOW: Δk = sf(k) − (n + δ)k At steady state: sf(k*) = (n + δ)k* [investment = depreciation + dilution] Golden Rule: Maximize consumption in steady state → MPK = n + δ
🌍
FDI in Nepal: Very low by global standards. Benefits: capital, technology transfer, employment, export diversification. Barriers: political instability, poor infrastructure, complex regulations, small market size. Key sectors: hydropower, tourism, manufacturing.
💸
Remittances in Nepal: ~20-25% of GDP. Finances current account, funds consumption and housing. Risk: over-dependence, Dutch disease effect (consumption vs investment), brain drain. Mid-Dec 2025 data: Rs 864,311.9M in first 5 months.
MGT 546 · UNIT 13 HRS
Introduction to Operations & Service Management
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Operations Management (OM): Design, management, and improvement of the systems that create and deliver a firm's primary products and services. Involves transformation of inputs (labor, materials, capital) → outputs (goods/services).
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Transformation Process: Inputs → (physical, locational, informational, physiological, psychological transformation) → Outputs + Feedback. Manufacturing: tangible output, storable. Services: intangible, produced and consumed simultaneously, cannot be stored.
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Operations Manager's Role: Planning (capacity, location, layout), Organizing (workforce, systems), Directing (operations, supply chain), Controlling (quality, inventory, scheduling). Interface between strategy and execution.
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Nepal Context: Challenges include inconsistent power supply, poor road infrastructure, limited skilled labor, political instability, small domestic market. Hydropower, tourism, and agro-processing are key sectors.
MGT 546 · UNIT 24 HRS
Competitiveness, Strategy & Productivity

Strategy Hierarchy

Mission → Why do we exist?
Goals → What do we want to achieve?
Strategies → How will we achieve goals?
Tactics → Specific actions and plans

Competitiveness Dimensions

Cost, Quality, Speed (delivery), Flexibility (mix/volume), Dependability, Innovation. Trade-offs exist — cannot excel at all simultaneously. Focus strategy selects key dimensions.

PRODUCTIVITY: Productivity = Output / Input Partial productivity = Output / Single Input (labor, capital, etc.) Multifactor productivity = Output / (Labor + Capital + Materials + Energy) Total factor productivity = Output / All inputs Productivity improvement: technology, training, process improvement, better management Reasons for org failure: poor operations, poor financial management, poor strategy
⚡ EXAM TIPS
  • Productivity ≠ Efficiency. Productivity can increase even if efficiency decreases (e.g. by using more inputs)
  • Capacity planning: long-term (facility size) vs medium-term (equipment) vs short-term (staffing)
  • Know why organizations fail: overexpansion, poor demand forecasting, inadequate capital, leadership failure
MGT 546 · UNIT 35 HRS · ⭐ HIGH WEIGHT
Production Planning, Forecasting & Scheduling
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MRP (Material Requirements Planning): Plans material purchases/production based on demand schedule (Master Production Schedule). Works backward from finished goods need to component requirements. Input: BOM (Bill of Materials) + MPS + Inventory records.
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ERP (Enterprise Resource Planning): Integrates all business processes (manufacturing, finance, HR, supply chain) into one system. SAP, Oracle, Microsoft Dynamics are common ERP systems. Provides real-time visibility across the organization.
FORECASTING METHODS (same as STT 502 Unit 3): Naïve: F(t+1) = Xₜ (just use last period) Simple MA, Weighted MA, Exponential Smoothing Trend Equation: Ŷ = a + bt (fit trend line using regression) Trend Adjusted ES: tracks both level and trend ACCURACY: MAD, MSE, MAPE (see STT U3 for formulas) SCHEDULING: Sequence jobs to optimize performance measures FCFS (First come first served) | SPT (Shortest Processing Time) EDD (Earliest Due Date) | LPT (Longest Processing Time) SPT minimizes average flow time and WIP
MGT 546 · UNIT 43 HRS · ⭐ HIGH WEIGHT
Supply Chain Management
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Supply Chain: Network of organizations involved in creating and delivering products from raw material to end customer. Procurement → Production → Distribution → Retail → Customer. Goal: right product, right place, right time, right cost.
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Bullwhip Effect: Demand variability amplifies upstream in the supply chain. Small demand variation at retail → large order swings at manufacturer. Caused by: demand forecasting errors, order batching, price fluctuations, rationing/shortage gaming. Fix: information sharing, VMI, CPFR.
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SCM Performance Drivers: Facilities (location, capacity), Inventory (levels, policies), Transportation (mode, route), Information (sharing, accuracy), Sourcing (make vs buy), Pricing (coordination with demand).
EOQ (Economic Order Quantity): EOQ = √(2DS / H) D = annual demand | S = ordering cost per order | H = holding cost per unit per year Cycle time = EOQ / D Reorder Point = d × L (d = daily demand, L = lead time in days) Total Cost = (D/Q)×S + (Q/2)×H + purchase cost
⚡ EXAM TIPS
  • EOQ minimizes total of ordering + holding costs (NOT purchase cost)
  • Bullwhip effect: always explain cause AND suggest remedy (shared POS data, shorter order cycles)
  • VMI (Vendor Managed Inventory): supplier manages buyer's inventory — reduces bullwhip
MGT 546 · UNIT 53 HRS
Decision Theory

Decision Under Certainty

Outcome known with certainty. Choose the action with the best outcome. No probabilistic analysis needed.

Decision Under Risk

Probabilities known. Use Expected Value (EMV): EMV = Σ(probability × outcome). Choose max EMV.

Decision Under Uncertainty

Probabilities unknown. Use: Maximax (optimist), Maximin (pessimist), Minimax Regret, or Equally Likely (Laplace).

Decision Tree

Graphical representation of sequential decisions and chance events. Roll back from right (terminal values) to left to find optimal strategy.

EMV (Expected Monetary Value) = Σ Pᵢ × Payoffᵢ EVPI (Expected Value of Perfect Information): EVPI = EV with perfect info − Best EMV without info EVPI = Expected opportunity loss (EOL) of best strategy Minimax Regret: Regret = Best payoff in that state − Actual payoff → minimize max regret
⚡ EXAM TIPS
  • Decision tree: square = decision node; circle = chance node. Label probabilities on branches
  • EVPI = maximum you should pay for perfect information
  • Causes of poor decisions: cognitive biases, incomplete information, time pressure, poor framing
MGT 546 · UNIT 66 HRS · ⭐ HIGHEST WEIGHT
Quality Control & Management
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TQM (Total Quality Management): Organization-wide commitment to continuous improvement of quality. Principles: customer focus, continuous improvement (Kaizen), employee involvement, process approach, fact-based decision making. Deming's 14 Points are foundational.
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Six Sigma: Data-driven approach to eliminate defects. Target: 3.4 defects per million opportunities. Uses DMAIC methodology: Define → Measure → Analyze → Improve → Control. Black Belt = expert, Green Belt = trained practitioner.
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Quality Control Tools (7QC Tools): Pareto chart, cause-and-effect (fishbone) diagram, check sheet, histogram, scatter diagram, control chart, flow chart. Pareto: 80% of problems from 20% of causes.
STATISTICAL PROCESS CONTROL (SPC) — Control Charts: X̄ CHART (Mean Chart): UCL = X̄̄ + A₂·R̄ | CL = X̄̄ | LCL = X̄̄ − A₂·R̄ R CHART (Range Chart): UCL = D₄·R̄ | CL = R̄ | LCL = D₃·R̄ p-CHART (Proportion defective): p̄ = total defectives / total inspected UCL = p̄ + 3√(p̄(1−p̄)/n) | LCL = p̄ − 3√(p̄(1−p̄)/n) c-CHART (Defects per unit — Poisson): UCL = c̄ + 3√c̄ | LCL = c̄ − 3√c̄ Points outside control limits = process out of control
⚡ EXAM TIPS
  • X̄ chart monitors process mean; R chart monitors variability — use BOTH together
  • p-chart for proportion defective (attribute); c-chart for defects per unit (count)
  • Process capability: Cp = (USL−LSL)/(6σ). Cp ≥ 1 means process can meet specs
  • Quality circle: small group of workers meeting regularly to identify and solve quality problems
MKT 561 · UNIT 15 HRS
Marketing Overview & Environment
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Core Marketing Concepts: Needs (basic human requirements) → Wants (specific satisfiers shaped by culture) → Demands (wants backed by ability to pay). Value = benefits/costs. Exchange = transaction to acquire desired object. Market = set of all actual and potential buyers.
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New Marketing Realities: Technology & digitalization, globalization, consumer empowerment (social media, reviews), sustainability demands, AI-driven personalization, omnichannel retailing, data-driven decision making.
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Marketing Research System: Internal records (sales data, CRM) + Marketing Intelligence (competitor, environment monitoring) + Marketing Research (primary & secondary data collection). Used to reduce uncertainty in marketing decisions.
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Macro-environment (PESTLE): Political, Economic, Social/Cultural, Technological, Legal, Environmental factors. Also: Demographic (population, age, income), Natural (resources, sustainability). Firm cannot control but must monitor and adapt.
⚡ EXAM TIPS
  • Marketing plan structure: Situation analysis (SWOT) → Objectives → Strategy → Tactics → Budget → Controls
  • Customer value: functional + psychological + social benefits minus monetary + time + energy costs
  • Distinguish micro-environment (company, suppliers, competitors, customers) from macro (PESTLE)
MKT 561 · UNIT 25 HRS · ⭐ HIGH WEIGHT
Consumer Behavior & Brand Management
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Factors Influencing Consumer Behavior: Cultural (culture, subculture, social class) → Social (reference groups, family, roles) → Personal (age, lifestyle, personality, economic situation) → Psychological (motivation, perception, learning, beliefs, attitudes).
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Consumer Buying Process (5 stages): Problem Recognition → Information Search → Evaluation of Alternatives → Purchase Decision → Post-Purchase Behavior. Marketers must influence each stage. Cognitive dissonance occurs post-purchase when buyer doubts their choice.
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Brand Equity (CBBE Model — Keller): Brand Salience (identity) → Brand Performance & Imagery (meaning) → Consumer Judgements & Feelings (responses) → Brand Resonance (loyalty/advocacy). Strong equity = price premium, loyalty, licensing power.
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Competitive Strategies for Market Leaders: Expand total market (new users, new uses, more usage), Defend market share (position, flank, preemptive, counter-offensive defense), or Expand market share (through quality, innovation, lower cost).
MKT 561 · UNIT 35 HRS · ⭐ HIGH WEIGHT
Marketing Mix & Value Creation (4Ps)

Product

PLC Stages: Introduction (low sales, high cost, losses) → Growth (rising sales, profits emerge) → Maturity (peak sales, heavy competition) → Decline (falling sales). Different strategies at each stage.

Services Marketing

IHIP Characteristics: Intangibility, Heterogeneity, Inseparability, Perishability. Service quality measured by SERVQUAL: Reliability, Assurance, Tangibles, Empathy, Responsiveness (RATER).

Pricing

Methods: Cost-plus, Target return, Perceived-value, Value pricing, Going-rate, Auction. Strategies: Skimming (high initial), Penetration (low initial), Psychological pricing, Dynamic pricing.

Price Changes

Initiating cuts: excess capacity, market share gain. Initiating increases: cost inflation, excess demand. Competitor response depends on market structure and competitor strategy.

⚡ EXAM TIPS
  • Product levels: Core benefit → Actual product (features, quality, design, packaging) → Augmented (warranty, delivery, after-sales)
  • PLC: Maturity stage is longest and most competitive — most marketing strategies are designed for this stage
  • Price elasticity determines price change impact on revenue: elastic demand → cut price to raise revenue
MKT 561 · UNIT 45 HRS
Value Delivery: Channels & Marketing Communications
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Marketing Channels: Set of interdependent organizations helping make a product/service available. Direct (manufacturer → consumer) vs Indirect (with intermediaries: agents, wholesalers, retailers). Channel functions: information, promotion, negotiation, ordering, financing, risk-taking, physical possession, payment.
Channel Conflict: Horizontal (same level) vs Vertical (different levels, e.g. manufacturer vs retailer). Causes: goal incompatibility, unclear roles, perception differences. Resolution: mediation, arbitration, joint membership, co-optation, diplomacy.
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IMC (Integrated Marketing Communications): Coordinates all communication tools (advertising, PR, personal selling, sales promotion, direct marketing, digital) to deliver a consistent message. Message → Encoding → Channel → Decoding → Receiver. Noise disrupts at any stage.
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Promotion Mix: Advertising (mass, paid), Personal Selling (interactive, flexible, expensive), Sales Promotion (short-term incentives: coupons, discounts), PR/Publicity (credible, no direct cost), Direct Marketing (targeted, measurable).
MKT 561 · UNIT 54 HRS
Contemporary Marketing Changes
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Digital Marketing Ecosystem: SEO/SEM, social media marketing (Facebook, Instagram, TikTok), email marketing, content marketing, influencer marketing, mobile marketing. Key metric: engagement rate, conversion rate, customer acquisition cost (CAC), lifetime value (LTV).
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AI in Marketing: Personalization at scale (Netflix, Amazon), chatbots for customer service, predictive analytics (churn, CLV), programmatic advertising, sentiment analysis, dynamic pricing, recommendation engines. AI enables hyper-targeting and real-time optimization.
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Socially Responsible Marketing: Consider impact on individuals (consumer welfare), society (social welfare), and environment (green marketing, sustainability). Kotler's societal marketing concept: satisfy needs in ways that preserve societal well-being long-term.
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Internal Marketing: Marketing principles applied to employees. Treat employees as internal customers. Employee satisfaction → customer satisfaction → shareholder value. Training, empowerment, and communication are tools of internal marketing.
MKT 562 · MODULE 13 HRS · ALL INTERNAL
Advanced Digital Marketing Strategies
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Digital Marketing Strategy Framework: (1) Situation Analysis: SWOT + PESTLE in digital context, competitor benchmarking, audience analysis. (2) Objectives: SMART goals (traffic, leads, conversions, revenue). (3) Strategy: channel mix, positioning, targeting. (4) Tactics: content plan, campaigns. (5) Metrics & KPIs.
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Buyer Persona: Semi-fictional representation of ideal customer based on data — demographics, behavior patterns, motivations, goals, pain points. Used to tailor messaging, channel selection, and content type. E.g. "Marketing Manager Maya, 32, uses LinkedIn daily, needs ROI-proving tools."
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Campaign Objectives (SMART): Specific, Measurable, Achievable, Relevant, Time-bound. E.g. "Increase website conversions by 25% within 3 months through targeted Google Ads campaign targeting age 25-45 in Kathmandu." Every campaign must have clear KPIs.
⚡ ASSESSMENT NOTE (No End-Term Exam)
  • This is 100% internally assessed — attendance, participation, projects, and presentations
  • Lab activity: develop a SWOT analysis + digital marketing strategy for a real/hypothetical business
  • Show awareness of digital ecosystem: SEO, SEM, social media, email, content, automation
MKT 562 · MODULE 23 HRS
Data-Driven Marketing
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Google Analytics Key Metrics: Sessions, Users, Bounce Rate, Pages/Session, Avg Session Duration, Goal Completions, Conversion Rate. Dimensions: source/medium, geography, device. Use funnels to identify drop-off points in conversion journey.
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Key Marketing Metrics: CAC (Customer Acquisition Cost) = Total marketing spend / New customers. CLV (Customer Lifetime Value) = Avg purchase value × Purchase frequency × Customer lifespan. ROI = (Revenue − Cost) / Cost × 100%. ROAS = Revenue / Ad spend.
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Attribution Modeling: How to credit conversions across touchpoints. Models: Last-click (simple), First-click, Linear (equal), Time-decay (more recent = more credit), Data-driven (ML-based). Choice affects budget allocation across channels.
ROI = (Revenue Generated − Marketing Cost) / Marketing Cost × 100% ROAS = Revenue from Ads / Ad Spend CAC = Total Marketing & Sales Spend / Number of New Customers Acquired CLV = Average Order Value × Purchase Frequency × Customer Lifespan LTV:CAC Ratio > 3 = healthy business model
MKT 562 · MODULE 33 HRS
Marketing Automation & Tools

HubSpot

All-in-one inbound marketing platform. CRM, email marketing, landing pages, social media scheduling, lead scoring, workflow automation. Free tier available. Ideal for SMBs and B2B.

Marketo (Adobe)

Enterprise-grade marketing automation. Advanced lead management, revenue attribution, account-based marketing (ABM). Used by large B2B companies. Integrates with Salesforce CRM.

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Marketing Automation Benefits: Scale personalized communications, automate repetitive tasks (email sequences, social posting), score and nurture leads, trigger campaigns based on behavior, improve timing and relevance, free up team for strategic work. Essential for growth at scale.
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Lead Nurturing Workflow: Lead enters system → Assigned score based on behavior (email opens, page visits, downloads) → Segmented into lifecycle stage (MQL, SQL) → Automated email sequence triggered → Sales team alerted when lead reaches threshold score. Reduces sales cycle length.
MKT 562 · MODULE 43 HRS · CAPSTONE
Capstone Project & Campaign Analysis
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Campaign Implementation Steps: (1) Define objective & KPIs, (2) Identify target audience & build personas, (3) Choose channels (Google Ads, Facebook, email, SEO), (4) Create content & creatives, (5) Set budget & bidding strategy, (6) Launch & monitor, (7) Optimize based on data, (8) Report & present results.
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Campaign Reporting Framework: Impressions → Clicks (CTR) → Sessions → Leads (Conversion Rate) → Customers (Close Rate) → Revenue (ROI). Funnel analysis identifies biggest drop-offs. A/B testing improves each stage. Benchmark against industry averages.
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Presentation Structure: Executive Summary → Campaign Objective → Strategy & Rationale → Implementation Overview → Results vs KPIs → Key Learnings & Insights → Recommendations for future campaigns. Visualize data with charts. Focus on business impact, not just metrics.
⚡ CAPSTONE TIPS
  • Show data → insight → action → result chain in your presentation
  • Address what worked, what didn't, and what you'd do differently
  • Use Google Analytics, Meta Ads Manager, or simulated data — show tool proficiency
  • This module is entirely practical — your grade comes from quality of execution and presentation