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FIN 531 · UNIT 13 HRS
Introduction to Financial Management
Core Concepts
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Nature of Financial Management: Planning, organizing, directing, and controlling financial activities. Concerned with procurement of funds and effective utilization to maximize firm value.
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Three Core Decisions: (1) Investment Decision — where to invest (capital budgeting), (2) Financing Decision — how to raise funds (debt vs equity), (3) Dividend Decision — how much to return to shareholders.
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Goals of Financial Management:Profit Maximization — short-term, ignores risk and time value. Wealth Maximization (SWM) — maximize market value of shares; accounts for risk, time value, and quality of earnings. SWM is the accepted superior goal.
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Agency Theory: Conflict of interest between principals (shareholders) and agents (managers). Managers may pursue personal goals (empire building, perks) at expense of shareholders. Agency costs = monitoring + bonding + residual loss. Solutions: stock options, performance-based pay, board oversight.
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Nepalese Context: Most large firms are publicly listed on NEPSE. Family-owned businesses dominate. Corporate governance is evolving. NRB regulates BFIs (Banks & Financial Institutions). SEBON regulates capital markets.
⚡ EXAM TIPS
Always compare Profit Maximization vs Wealth Maximization — examiners love this
Du Pont decomposes ROE into 3 drivers — identify which driver is causing poor performance
Z-score below 1.81 = high bankruptcy risk — compute and interpret in case studies
Always link ratios to business decisions, not just calculations
FIN 531 · UNIT 34 HRS · ⭐ HIGH WEIGHT
Time Value of Money
Core Concept: A rupee today is worth more than a rupee tomorrow. Reason: (1) investment opportunity, (2) inflation risk, (3) uncertainty. All finance decisions rest on TVM.
FUTURE VALUE (FV): FV = PV × (1 + r)ⁿ
PRESENT VALUE (PV): PV = FV / (1 + r)ⁿ
ANNUITY FV: FVA = PMT × [(1+r)ⁿ − 1] / r
ANNUITY PV: PVA = PMT × [1 − 1/(1+r)ⁿ] / r
ANNUITY DUE: Multiply ordinary annuity × (1 + r)
INTEREST RATES:
Nominal Rate (kNom) = stated rate
Periodic Rate (kPer) = kNom / m
EAR = (1 + kNom/m)ᵐ − 1 [m = compounding periods]
LOAN AMORTIZATION: Each payment = Interest on balance + Principal repayment
Interest portion = Beginning balance × r
Principal = Payment − Interest
⚡ EXAM TIPS
Always identify: Is it Ordinary Annuity (end of period) or Annuity Due (beginning)?
EAR > Nominal rate when compounding > 1/year. EAR = Nominal only for annual compounding
Loan amortization: Show balance declining each period. Very common exam problem
TVM is used in ALL other units — master this first
FIN 531 · UNIT 43 HRS
Bond Valuation
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Bond Basics: Debt instrument. Issuer borrows money, promises periodic interest (coupon) + repayment of face value at maturity. Par value (typically Rs 1,000). Coupon Rate = annual interest/par value.
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Bond Price–Yield Relationship: When market rate rises → Bond price falls (discount bond). When market rate falls → Bond price rises (premium bond). At issuance, coupon rate = market rate → Bond at par.
BOND VALUE: V = [INT × PVIFA(kd,n)] + [M × PVIF(kd,n)]
INT = Annual coupon payment | M = Par/Face Value | kd = required return | n = years to maturity
CURRENT YIELD = Annual Coupon / Current Market Price
YIELD TO MATURITY (YTM) — approximate:
YTM ≈ [INT + (M − V)/n] / [(M + V)/2]
YIELD TO CALL (YTC): Same formula but use call price & years to call date
⚡ EXAM TIPS
If kd > coupon rate → bond sells at DISCOUNT. If kd < coupon rate → PREMIUM
YTM is the total return if held to maturity. YTC if bond is called early
Nepal context: Government bonds (treasury bonds), NRB bonds, corporate debentures listed on NEPSE
FIN 531 · UNIT 53 HRS
Stock Valuation
COMMON STOCK — DIVIDEND DISCOUNT MODELS:
1. Zero Growth: P₀ = D / ks
(constant dividend forever — like a perpetuity)
2. Constant Growth (Gordon Model):
P₀ = D₁ / (ks − g) where D₁ = D₀ × (1 + g)
ks = Required return | g = constant growth rate
3. Supernormal Growth:
Step 1: PV of dividends during supernormal period (year by year)
Step 2: Find terminal price at end of supernormal period → P = D(n+1)/(ks−g)
Step 3: PV of terminal price
Total P₀ = Sum of Step 1 + Step 2
PREFERRED STOCK: Pp = Dp / kp
Dp = fixed preferred dividend | kp = required return on preferred
⚡ EXAM TIPS
Gordon Model only valid when ks > g. If g ≥ ks, model breaks down
Supernormal growth problems: always discount each dividend separately, then add terminal value PV
Nepal: NEPSE-listed companies (NTC, Nepal Airlines, commercial banks). Most banks pay stock dividends (bonus shares) more than cash dividends
FIN 531 · UNIT 63 HRS
Capital Structure & Leverage
Business Risk
Risk due to uncertainty in operating income (EBIT). Related to business operations, competition, demand variability. Measured by CV of EBIT or operating leverage.
Financial Risk
Additional risk from using debt (fixed interest). If EBIT falls, interest still must be paid. Amplifies business risk for equity holders.
OPERATING LEVERAGE (DOL):
DOL = % Change in EBIT / % Change in Sales
DOL = Q(P − V) / [Q(P − V) − F] (Contribution / EBIT)
FINANCIAL LEVERAGE (DFL):
DFL = % Change in EPS / % Change in EBIT
DFL = EBIT / (EBIT − Interest)
COMBINED (TOTAL) LEVERAGE (DTL):
DTL = DOL × DFL = % Change in EPS / % Change in Sales
INDIFFERENCE POINT:
EPS from Plan A = EPS from Plan B → Find EBIT where EPS is equal
(EBIT − I₁)(1 − T)/S₁ = (EBIT − I₂)(1 − T)/S₂
⚡ EXAM TIPS
High DOL = high fixed costs = risky at low sales volumes
High DFL = high debt = amplifies EPS swings (good and bad)
Indifference point: above it, more debt is better for EPS; below it, equity is better
FIN 531 · UNIT 73 HRS · ⭐ HIGH WEIGHT
Cost of Capital
Cost of Capital = minimum required rate of return a firm must earn on investments to satisfy its capital providers. It is the discount rate used in NPV analysis and the hurdle rate for capital budgeting.
COST OF DEBT: kd = kd(1 − T) [after-tax; interest is tax-deductible]
(or use YTM formula if market price given)
COST OF PREFERRED: kp = Dp / [Pp(1 − F)] [F = flotation cost %]
COST OF EQUITY (ke):
CAPM: ke = kRF + β(kM − kRF)
Gordon (DCF): ke = D₁/P₀ + g
Bond Yield + Risk: ke = kd + Risk Premium
WACC = wd·kd(1−T) + wp·kp + we·ke
Weights = market value proportions of each capital component
MARGINAL COST OF CAPITAL (MCC):
MCC rises as firm raises more capital (due to flotation costs & exhausting cheaper sources)
Break point = Amount of lower-cost capital / Weight of that component
⚡ EXAM TIPS
Always use AFTER-TAX cost of debt (tax shield benefit of debt)
WACC uses MARKET VALUE weights, not book value
MCC schedule: flat until break point, then steps up — use in capital budgeting
β > 1 = more volatile than market; β < 1 = less volatile
PAYBACK PERIOD (PBP): Years to recover initial investment. Simple, ignores TVM.
Uneven CF: Add up year by year until initial cost recovered.
DISCOUNTED PAYBACK: Same but use discounted (PV) cash flows.
NPV = -CF₀ + Σ [CFt / (1+k)ᵗ]
Accept if NPV > 0. Higher NPV = more value creation.
IRR: Discount rate that makes NPV = 0.
Trial & error or interpolation: IRR = rL + [NPVL/(NPVL−NPVH)] × (rH−rL)
Accept if IRR > WACC.
MIRR: Reinvestment at WACC (not IRR) — more realistic.
Step 1: FV of positive CFs at WACC → Terminal Value (TV)
Step 2: PV of negative CFs at WACC → PV of costs
Step 3: MIRR = (TV/PV of costs)^(1/n) − 1
PROFITABILITY INDEX (PI): PI = PV of future CFs / Initial Investment
Accept if PI > 1. Useful for capital rationing.
CROSSOVER RATE: IRR of difference in cash flows between two projects.
Below crossover → prefer higher NPV project; above → other project preferred.
CASH FLOW ESTIMATION (Incremental after-tax CFs):
Initial Investment = Asset cost + Installation − Tax savings from old asset ± NWC
Operating CF = [ΔSales − ΔCosts](1−T) + ΔDepreciation × T
Terminal CF = Salvage value ± Tax on gain/loss + Recovery of NWC
⚡ EXAM TIPS
NPV and IRR may conflict for mutually exclusive projects — always prefer NPV
Multiple IRR occurs with non-normal cash flows (multiple sign changes)
EAA (Equivalent Annual Annuity) for comparing projects with unequal lives: EAA = NPV / PVIFA
Only INCREMENTAL cash flows matter — ignore sunk costs
FIN 531 · UNIT 93 HRS
Working Capital Management
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Working Capital: Current Assets − Current Liabilities. Gross WC = total current assets. Net WC = CA − CL. Needed to fund day-to-day operations (inventory, receivables, cash).
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Types:Permanent WC = minimum always needed. Temporary WC = seasonal/fluctuating need. Zero WC concept = minimize WC by synchronizing cash flows (JIT inventory, fast collection, slow payments).
CASH CONVERSION CYCLE (CCC):
CCC = Inventory Conversion Period + Receivables Collection Period − Payables Deferral Period
ICP = Inventory / (COGS/365)
RCP = Receivables / (Sales/365) [also called DSO - Days Sales Outstanding]
PDP = Payables / (COGS/365)
Lower CCC = better liquidity management.
Negative CCC (like Amazon) = business is funded by suppliers!
Dividend Policy: Decision on how much earnings to retain vs distribute. Affects shareholder wealth, firm's future investment capacity, and stock price signals.
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Information (Signaling) Effect: Dividend changes signal management's view of future prospects. Dividend cut → negative signal → stock price falls. Dividend increase → positive signal → stock price rises. Lintner's model: managers smooth dividends, gradually adjusting to target payout ratio.
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Types of Dividend Schemes: (1) Constant payout ratio, (2) Stable (fixed) dividend, (3) Low regular + extra dividend. Most firms prefer stable dividends to avoid negative signals.
Payout Ratio = Dividends Per Share / EPS
Retention Ratio = 1 − Payout Ratio
Dividend Yield = DPS / Market Price
Total Return = Dividend Yield + Capital Gain Yield
STOCK DIVIDEND: Distributes additional shares instead of cash.
Does NOT change total wealth — only redistributes into more shares.
STOCK SPLIT: e.g. 2-for-1 → doubles shares, halves price. Increases liquidity.
SHARE REPURCHASE: Firm buys back own shares → EPS rises → alternative to cash dividend.
Nepal: Banks must comply with NRB directives on dividend — cannot pay above a certain level. Bonus shares (stock dividend) are common
MM Dividend Irrelevance Theory: In perfect markets, dividend policy doesn't affect value — only investment decisions matter
STT 502 · UNIT 14 HRS
Simple Correlation & Regression Analysis
CORRELATION (r):
r = Σ(X−X̄)(Y−Ȳ) / √[Σ(X−X̄)² · Σ(Y−Ȳ)²]
Range: −1 ≤ r ≤ +1 | r² = Coefficient of Determination
REGRESSION LINE: Ŷ = a + bX
b (slope) = Σ(X−X̄)(Y−Ȳ) / Σ(X−X̄)²
a (intercept) = Ȳ − b·X̄
INFERENCE:
H₀: β = 0 (no relationship) → t-test or F-test
p-value < 0.05 → reject H₀ → X is significant predictor of Y
Standard Error of Estimate (SEE): measures scatter around regression line
⚡ EXAM TIPS
r = 0 means NO linear relationship (may still have non-linear)
r² = proportion of variation in Y explained by X
Correlation ≠ Causation — always a key exam point
Know how to read SPSS/Excel regression output: identify b, SE, t-stat, p-value, R²
STT 502 · UNIT 24 HRS
Multiple Regression Analysis
MODEL: Ŷ = b₀ + b₁X₁ + b₂X₂ + ... + bₖXₖ
ADJUSTED R² = 1 − [(1−R²)(n−1)/(n−k−1)] ← use this, not R², for multiple regression
ASSUMPTIONS (LINE):
L = Linearity | I = Independence of errors
N = Normality of residuals | E = Equal variance (Homoscedasticity)
MULTICOLLINEARITY: High correlation between predictors
→ VIF (Variance Inflation Factor) > 10 = serious problem
→ Fix: remove one variable, use PCA, or ridge regression
AUTOCORRELATION: Errors correlated over time
→ Detected by Durbin-Watson test
→ DW ≈ 2 → no autocorrelation | DW < 1 or > 3 → problem
DUMMY VARIABLES: For categorical predictors
→ k categories → use k−1 dummies (avoid dummy variable trap)
⚡ EXAM TIPS
Individual t-tests check each predictor; F-test checks if ALL predictors together explain Y
VIF > 10: say "there is severe multicollinearity" and suggest remedy
Dummy trap: if you include all k dummies, perfect multicollinearity results
STT 502 · UNIT 34 HRS
Time Series Forecasting
4 COMPONENTS: Trend (T) · Cyclical (C) · Seasonal (S) · Irregular (I)
Multiplicative Model: Y = T × C × S × I
SIMPLE MOVING AVERAGE:
F(t+1) = (Xₜ + Xₜ₋₁ + ... + Xₜ₋ₙ₊₁) / n
WEIGHTED MOVING AVERAGE:
F(t+1) = Σ(weight × value) / Σweights
EXPONENTIAL SMOOTHING:
Fₜ₊₁ = α·Xₜ + (1−α)·Fₜ [0 < α < 1]
High α → more weight on recent data (responsive)
Low α → more weight on historical data (stable/smooth)
TREND ADJUSTED EXPONENTIAL SMOOTHING:
Includes trend term: FIT = Ft + Tt
ACCURACY MEASURES:
MAD = Σ|Actual − Forecast| / n (Mean Absolute Deviation)
MSE = Σ(Actual − Forecast)² / n (Mean Squared Error)
MAPE = Σ|Actual−Forecast|/Actual / n × 100% (lower = better)
⚡ EXAM TIPS
Always compute forecasts step by step — partial marks for correct methodology
Compare two methods using MAD or MSE — lower value = better model
Autoregressive model: current value depends on its own past values (AR(p) model)
STT 502 · UNIT 44 HRS · ⭐ HIGH WEIGHT
Linear Programming & Sensitivity Analysis
LP STRUCTURE:
Maximize/Minimize Z = c₁X₁ + c₂X₂
Subject to: a₁₁X₁ + a₁₂X₂ ≤ b₁ (constraint 1)
a₂₁X₁ + a₂₂X₂ ≤ b₂ (constraint 2)
X₁, X₂ ≥ 0 (non-negativity)
GRAPHICAL METHOD:
1. Plot each constraint as equality line
2. Identify feasible region (satisfies ALL constraints)
3. Evaluate objective function at each corner point
4. Optimal solution is at one of the corner points
SENSITIVITY ANALYSIS:
Shadow Price = increase in Z per 1-unit increase in RHS of binding constraint
Binding constraint: uses all resource (slack = 0, shadow price > 0)
Non-binding: has leftover resource (slack > 0, shadow price = 0)
Allowable range = range over which current basis stays optimal
PRIMAL-DUAL: Every max LP (primal) has a corresponding min LP (dual)
Dual variables = shadow prices of primal constraints
⚡ EXAM TIPS
Always define decision variables clearly before writing the LP model
Optimal is ALWAYS at a corner of the feasible region
Shadow price only valid within its RHS allowable range
Know how to interpret Excel Solver / LINDO output
STT 502 · UNIT 54 HRS · ⭐ HIGH WEIGHT
Special LP: Transportation & Assignment Models
TRANSPORTATION MODEL:
Minimize Σ Σ cij·xij (total shipping cost)
Subject to: supply constraints at each source
demand constraints at each destination
Balanced: Σ supply = Σ demand (add dummy if unbalanced)
INITIAL SOLUTIONS:
1. North-West Corner: Start top-left, allocate max possible, move right/down
2. Least Cost Method: Always allocate to cheapest available cell
3. VAM (Vogel's): Compute penalty (2nd − 1st min) per row/col, allocate to min-cost cell in max-penalty row/col → BEST initial solution
OPTIMALITY TEST (MODI/UV Method):
Assign ui + vj = cij for basic cells → find Δij = cij − ui − vj for non-basic
If all Δij ≥ 0 → optimal. If any Δij < 0 → improve along loop.
ASSIGNMENT MODEL (Hungarian Method):
Step 1: Row reduction (subtract row minimum from each row)
Step 2: Column reduction (subtract col minimum from each column)
Step 3: Cover all zeros with minimum lines
Step 4: If lines = n → optimal assignment. Else: find min uncovered value,
subtract from uncovered, add to doubly-covered cells, repeat
Basic variables in transport solution = m + n − 1
⚡ EXAM TIPS
VAM gives the closest-to-optimal initial solution — prefer it in exams
Degenerate solution: basic variables < m+n−1. Add ε to empty cell to continue
Hungarian: verify final assignment — each row and column assigned exactly once
STT 502 · UNIT 64 HRS · ⭐ HIGH WEIGHT
Network Analysis — PERT & CPM
CPM: Deterministic times → find critical path (longest path = min project duration)
FORWARD PASS: ES(j) = max[EF of all immediate predecessors]
EF = ES + Duration
BACKWARD PASS: LF(i) = min[LS of all immediate successors]
LS = LF − Duration
FLOAT: Total Float = LS − ES = LF − EF
Free Float = ES(successor) − EF(current)
Critical activities: Total Float = 0
PERT: Probabilistic times — 3 estimates
te = (a + 4m + b) / 6 (Expected time)
σ² = [(b − a) / 6]² (Variance of one activity)
Project σ² = Σ variances of critical path activities
Project σ = √(project variance)
PROBABILITY CALCULATIONS:
Z = (Ts − Te) / σ where Ts = scheduled time, Te = expected project time
Use normal distribution table to find P(finish by Ts)
⚡ EXAM TIPS
Always show ES, EF, LS, LF on every node diagram — partial marks
Multiple critical paths possible — list all paths with zero float
PERT probability: Z > 0 means you're asking about finishing AHEAD of expected time
CPM crashing: reduce duration of critical activities at lowest crash cost per day
ECO 512 · UNIT 12 HRS
Basic Macroeconomic Concepts
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Macroeconomics studies economy-wide phenomena: total output, employment, inflation, growth, and trade. Unlike micro (individual markets), macro focuses on aggregates — GDP, price level, unemployment rate, money supply.
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Macroeconomic Objectives: (1) High & stable economic growth, (2) Low unemployment, (3) Low & stable inflation (price stability), (4) BOP equilibrium, (5) Equitable income distribution. These objectives often conflict (e.g. growth vs inflation).
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Limitations of Macroeconomics: GDP ignores distribution (inequality), environmental costs, non-market activities (housework), informal economy, quality-of-life factors, and happiness. GDP is a flow measure, not a welfare measure.
ECO 512 · UNIT 24 HRS · ⭐ HIGH WEIGHT
National Income & GDP
GDP CONCEPTS:
GDP → GNP: Add Net Factor Income from Abroad (NFIA)
GNP − Depreciation = NNP (Net National Product)
NNP at FC = NNP at MP − Indirect Taxes + Subsidies = National Income
PI (Personal Income) = NI − Retained Earnings − Corp Tax + Transfer Payments
DI (Disposable Income) = PI − Personal Tax
THREE MEASUREMENT METHODS (give same GDP theoretically):
1. Expenditure: GDP = C + I + G + (X − M)
2. Income: GDP = W + R + I + P (wages + rent + interest + profit)
3. Product (GVA): Sum of value added at each production stage; avoids double-counting
NOMINAL vs REAL GDP:
Real GDP = Nominal GDP / GDP Deflator × 100
GDP Deflator = (Nominal GDP / Real GDP) × 100
Growth Rate = (Real GDP_t − Real GDP_{t-1}) / Real GDP_{t-1} × 100
PPP vs MARKET RATE:
Market rate: converts using official exchange rates → undervalues developing countries
PPP: adjusts for price level differences → better for comparing living standards
Nepal FY 2024/25: Nominal GDP = Rs 6,107,221 Million | Real GDP = Rs 2,797,571 Million GDP Growth Rate: 4.61% (Real) vs 6.97% (Nominal) | Deflator ≈ 218.3
ECO 512 · UNIT 36 HRS · ⭐ HIGHEST WEIGHT
Aggregate Demand, AS & Equilibrium Income
AD = C + I + G + (X − M)
Consumption Function: C = a + bY (a = autonomous, b = MPC, 0 < b < 1)
Savings: S = Y − C = −a + (1−b)Y (MPS = 1 − MPC)
EQUILIBRIUM (2-sector): Y = C + I → Y = a + bY + I₀ → Y* = (a + I₀) / (1 − b)
MULTIPLIER: k = 1/(1−MPC) = 1/MPS
ΔY = k × ΔI (any autonomous spending change multiplied)
PARADOX OF THRIFT: If all households save more → AD falls → income falls → savings may not increase
3-SECTOR (with Govt): Y = C + I + G
Govt Expenditure Multiplier = 1/(1−b)
Tax Multiplier = −b/(1−b) [negative because tax reduces disposable income]
Balanced Budget Multiplier = 1 (always, regardless of MPC)
4-SECTOR (Open): Y = C + I + G + X − M
Open economy multiplier = 1/(1−b+m) where m = marginal propensity to import
ACCELERATOR: I = v × ΔY (investment responds to CHANGE in income, not level)
⚡ EXAM TIPS
Balanced Budget Multiplier = 1: equal increase in G and T raises Y by same amount — always true
Paradox of Thrift: individually rational but collectively harmful
Accelerator explains investment volatility — small GDP change → large investment change
Indicators during phases: Production falls in recession; unemployment rises (lags the cycle); wages are sticky downward; consumer spending drops sharply; stock markets fall early (leading indicator); interest rates typically cut during recession to stimulate.
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The Great Depression (1929): Triggered by stock market crash → bank failures → credit collapse → deflation spiral → 25% US unemployment. Proved classical economics inadequate. Led to birth of Keynesian macroeconomics and modern central banking.
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Nepal's Cycles: Heavily influenced by India (monetary peg), remittances, tourism, and monsoon (agriculture). Post-Covid: sharp contraction (2020) → recovery (2021) → credit/import boom → tightening (2022-23) → gradual stabilization (2024-25).
ECO 512 · UNIT 65 HRS · ⭐ HIGH WEIGHT
Growth Theories, FDI & Remittances
Harrod-Domar Model
Growth = Savings Rate / Capital-Output Ratio (v). s/v = warranted growth rate. Knife-edge problem: actual growth rarely equals warranted → instability. Fixed coefficients — no factor substitution.
Solow Model (Neo-Classical)
Growth driven by capital accumulation + population growth + technology. Diminishing returns to capital → steady state. Long-run growth only from technological progress (exogenous). Predicts convergence between rich and poor countries.
HARROD-DOMAR: g = s / v (g = growth rate, s = savings rate, v = capital-output ratio)
SOLOW: Δk = sf(k) − (n + δ)k
At steady state: sf(k*) = (n + δ)k* [investment = depreciation + dilution]
Golden Rule: Maximize consumption in steady state → MPK = n + δ
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FDI in Nepal: Very low by global standards. Benefits: capital, technology transfer, employment, export diversification. Barriers: political instability, poor infrastructure, complex regulations, small market size. Key sectors: hydropower, tourism, manufacturing.
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Remittances in Nepal: ~20-25% of GDP. Finances current account, funds consumption and housing. Risk: over-dependence, Dutch disease effect (consumption vs investment), brain drain. Mid-Dec 2025 data: Rs 864,311.9M in first 5 months.
MGT 546 · UNIT 13 HRS
Introduction to Operations & Service Management
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Operations Management (OM): Design, management, and improvement of the systems that create and deliver a firm's primary products and services. Involves transformation of inputs (labor, materials, capital) → outputs (goods/services).
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Transformation Process: Inputs → (physical, locational, informational, physiological, psychological transformation) → Outputs + Feedback. Manufacturing: tangible output, storable. Services: intangible, produced and consumed simultaneously, cannot be stored.
Nepal Context: Challenges include inconsistent power supply, poor road infrastructure, limited skilled labor, political instability, small domestic market. Hydropower, tourism, and agro-processing are key sectors.
MGT 546 · UNIT 24 HRS
Competitiveness, Strategy & Productivity
Strategy Hierarchy
Mission → Why do we exist? Goals → What do we want to achieve? Strategies → How will we achieve goals? Tactics → Specific actions and plans
MRP (Material Requirements Planning): Plans material purchases/production based on demand schedule (Master Production Schedule). Works backward from finished goods need to component requirements. Input: BOM (Bill of Materials) + MPS + Inventory records.
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ERP (Enterprise Resource Planning): Integrates all business processes (manufacturing, finance, HR, supply chain) into one system. SAP, Oracle, Microsoft Dynamics are common ERP systems. Provides real-time visibility across the organization.
FORECASTING METHODS (same as STT 502 Unit 3):
Naïve: F(t+1) = Xₜ (just use last period)
Simple MA, Weighted MA, Exponential Smoothing
Trend Equation: Ŷ = a + bt (fit trend line using regression)
Trend Adjusted ES: tracks both level and trend
ACCURACY: MAD, MSE, MAPE (see STT U3 for formulas)
SCHEDULING: Sequence jobs to optimize performance measures
FCFS (First come first served) | SPT (Shortest Processing Time)
EDD (Earliest Due Date) | LPT (Longest Processing Time)
SPT minimizes average flow time and WIP
MGT 546 · UNIT 43 HRS · ⭐ HIGH WEIGHT
Supply Chain Management
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Supply Chain: Network of organizations involved in creating and delivering products from raw material to end customer. Procurement → Production → Distribution → Retail → Customer. Goal: right product, right place, right time, right cost.
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Bullwhip Effect: Demand variability amplifies upstream in the supply chain. Small demand variation at retail → large order swings at manufacturer. Caused by: demand forecasting errors, order batching, price fluctuations, rationing/shortage gaming. Fix: information sharing, VMI, CPFR.
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SCM Performance Drivers: Facilities (location, capacity), Inventory (levels, policies), Transportation (mode, route), Information (sharing, accuracy), Sourcing (make vs buy), Pricing (coordination with demand).
EOQ (Economic Order Quantity):
EOQ = √(2DS / H)
D = annual demand | S = ordering cost per order | H = holding cost per unit per year
Cycle time = EOQ / D
Reorder Point = d × L (d = daily demand, L = lead time in days)
Total Cost = (D/Q)×S + (Q/2)×H + purchase cost
⚡ EXAM TIPS
EOQ minimizes total of ordering + holding costs (NOT purchase cost)
Bullwhip effect: always explain cause AND suggest remedy (shared POS data, shorter order cycles)
Graphical representation of sequential decisions and chance events. Roll back from right (terminal values) to left to find optimal strategy.
EMV (Expected Monetary Value) = Σ Pᵢ × Payoffᵢ
EVPI (Expected Value of Perfect Information):
EVPI = EV with perfect info − Best EMV without info
EVPI = Expected opportunity loss (EOL) of best strategy
Minimax Regret: Regret = Best payoff in that state − Actual payoff → minimize max regret
⚡ EXAM TIPS
Decision tree: square = decision node; circle = chance node. Label probabilities on branches
EVPI = maximum you should pay for perfect information
Causes of poor decisions: cognitive biases, incomplete information, time pressure, poor framing
MGT 546 · UNIT 66 HRS · ⭐ HIGHEST WEIGHT
Quality Control & Management
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TQM (Total Quality Management): Organization-wide commitment to continuous improvement of quality. Principles: customer focus, continuous improvement (Kaizen), employee involvement, process approach, fact-based decision making. Deming's 14 Points are foundational.
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Six Sigma: Data-driven approach to eliminate defects. Target: 3.4 defects per million opportunities. Uses DMAIC methodology: Define → Measure → Analyze → Improve → Control. Black Belt = expert, Green Belt = trained practitioner.
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Quality Control Tools (7QC Tools): Pareto chart, cause-and-effect (fishbone) diagram, check sheet, histogram, scatter diagram, control chart, flow chart. Pareto: 80% of problems from 20% of causes.
STATISTICAL PROCESS CONTROL (SPC) — Control Charts:
X̄ CHART (Mean Chart):
UCL = X̄̄ + A₂·R̄ | CL = X̄̄ | LCL = X̄̄ − A₂·R̄
R CHART (Range Chart):
UCL = D₄·R̄ | CL = R̄ | LCL = D₃·R̄
p-CHART (Proportion defective):
p̄ = total defectives / total inspected
UCL = p̄ + 3√(p̄(1−p̄)/n) | LCL = p̄ − 3√(p̄(1−p̄)/n)
c-CHART (Defects per unit — Poisson):
UCL = c̄ + 3√c̄ | LCL = c̄ − 3√c̄
Points outside control limits = process out of control
⚡ EXAM TIPS
X̄ chart monitors process mean; R chart monitors variability — use BOTH together
p-chart for proportion defective (attribute); c-chart for defects per unit (count)
Process capability: Cp = (USL−LSL)/(6σ). Cp ≥ 1 means process can meet specs
Quality circle: small group of workers meeting regularly to identify and solve quality problems
MKT 561 · UNIT 15 HRS
Marketing Overview & Environment
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Core Marketing Concepts: Needs (basic human requirements) → Wants (specific satisfiers shaped by culture) → Demands (wants backed by ability to pay). Value = benefits/costs. Exchange = transaction to acquire desired object. Market = set of all actual and potential buyers.
Marketing Research System: Internal records (sales data, CRM) + Marketing Intelligence (competitor, environment monitoring) + Marketing Research (primary & secondary data collection). Used to reduce uncertainty in marketing decisions.
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Macro-environment (PESTLE): Political, Economic, Social/Cultural, Technological, Legal, Environmental factors. Also: Demographic (population, age, income), Natural (resources, sustainability). Firm cannot control but must monitor and adapt.
Customer value: functional + psychological + social benefits minus monetary + time + energy costs
Distinguish micro-environment (company, suppliers, competitors, customers) from macro (PESTLE)
MKT 561 · UNIT 25 HRS · ⭐ HIGH WEIGHT
Consumer Behavior & Brand Management
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Factors Influencing Consumer Behavior:Cultural (culture, subculture, social class) → Social (reference groups, family, roles) → Personal (age, lifestyle, personality, economic situation) → Psychological (motivation, perception, learning, beliefs, attitudes).
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Consumer Buying Process (5 stages): Problem Recognition → Information Search → Evaluation of Alternatives → Purchase Decision → Post-Purchase Behavior. Marketers must influence each stage. Cognitive dissonance occurs post-purchase when buyer doubts their choice.
PLC: Maturity stage is longest and most competitive — most marketing strategies are designed for this stage
Price elasticity determines price change impact on revenue: elastic demand → cut price to raise revenue
MKT 561 · UNIT 45 HRS
Value Delivery: Channels & Marketing Communications
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Marketing Channels: Set of interdependent organizations helping make a product/service available. Direct (manufacturer → consumer) vs Indirect (with intermediaries: agents, wholesalers, retailers). Channel functions: information, promotion, negotiation, ordering, financing, risk-taking, physical possession, payment.
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Channel Conflict: Horizontal (same level) vs Vertical (different levels, e.g. manufacturer vs retailer). Causes: goal incompatibility, unclear roles, perception differences. Resolution: mediation, arbitration, joint membership, co-optation, diplomacy.
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IMC (Integrated Marketing Communications): Coordinates all communication tools (advertising, PR, personal selling, sales promotion, direct marketing, digital) to deliver a consistent message. Message → Encoding → Channel → Decoding → Receiver. Noise disrupts at any stage.
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Promotion Mix: Advertising (mass, paid), Personal Selling (interactive, flexible, expensive), Sales Promotion (short-term incentives: coupons, discounts), PR/Publicity (credible, no direct cost), Direct Marketing (targeted, measurable).
MKT 561 · UNIT 54 HRS
Contemporary Marketing Changes
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Digital Marketing Ecosystem: SEO/SEM, social media marketing (Facebook, Instagram, TikTok), email marketing, content marketing, influencer marketing, mobile marketing. Key metric: engagement rate, conversion rate, customer acquisition cost (CAC), lifetime value (LTV).
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AI in Marketing: Personalization at scale (Netflix, Amazon), chatbots for customer service, predictive analytics (churn, CLV), programmatic advertising, sentiment analysis, dynamic pricing, recommendation engines. AI enables hyper-targeting and real-time optimization.
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Socially Responsible Marketing: Consider impact on individuals (consumer welfare), society (social welfare), and environment (green marketing, sustainability). Kotler's societal marketing concept: satisfy needs in ways that preserve societal well-being long-term.
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Internal Marketing: Marketing principles applied to employees. Treat employees as internal customers. Employee satisfaction → customer satisfaction → shareholder value. Training, empowerment, and communication are tools of internal marketing.
Buyer Persona: Semi-fictional representation of ideal customer based on data — demographics, behavior patterns, motivations, goals, pain points. Used to tailor messaging, channel selection, and content type. E.g. "Marketing Manager Maya, 32, uses LinkedIn daily, needs ROI-proving tools."
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Campaign Objectives (SMART): Specific, Measurable, Achievable, Relevant, Time-bound. E.g. "Increase website conversions by 25% within 3 months through targeted Google Ads campaign targeting age 25-45 in Kathmandu." Every campaign must have clear KPIs.
⚡ ASSESSMENT NOTE (No End-Term Exam)
This is 100% internally assessed — attendance, participation, projects, and presentations
Lab activity: develop a SWOT analysis + digital marketing strategy for a real/hypothetical business
Show awareness of digital ecosystem: SEO, SEM, social media, email, content, automation
MKT 562 · MODULE 23 HRS
Data-Driven Marketing
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Google Analytics Key Metrics: Sessions, Users, Bounce Rate, Pages/Session, Avg Session Duration, Goal Completions, Conversion Rate. Dimensions: source/medium, geography, device. Use funnels to identify drop-off points in conversion journey.
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Key Marketing Metrics: CAC (Customer Acquisition Cost) = Total marketing spend / New customers. CLV (Customer Lifetime Value) = Avg purchase value × Purchase frequency × Customer lifespan. ROI = (Revenue − Cost) / Cost × 100%. ROAS = Revenue / Ad spend.
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Attribution Modeling: How to credit conversions across touchpoints. Models: Last-click (simple), First-click, Linear (equal), Time-decay (more recent = more credit), Data-driven (ML-based). Choice affects budget allocation across channels.
ROI = (Revenue Generated − Marketing Cost) / Marketing Cost × 100%
ROAS = Revenue from Ads / Ad Spend
CAC = Total Marketing & Sales Spend / Number of New Customers Acquired
CLV = Average Order Value × Purchase Frequency × Customer Lifespan
LTV:CAC Ratio > 3 = healthy business model
MKT 562 · MODULE 33 HRS
Marketing Automation & Tools
HubSpot
All-in-one inbound marketing platform. CRM, email marketing, landing pages, social media scheduling, lead scoring, workflow automation. Free tier available. Ideal for SMBs and B2B.
Marketo (Adobe)
Enterprise-grade marketing automation. Advanced lead management, revenue attribution, account-based marketing (ABM). Used by large B2B companies. Integrates with Salesforce CRM.
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Marketing Automation Benefits: Scale personalized communications, automate repetitive tasks (email sequences, social posting), score and nurture leads, trigger campaigns based on behavior, improve timing and relevance, free up team for strategic work. Essential for growth at scale.
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Lead Nurturing Workflow: Lead enters system → Assigned score based on behavior (email opens, page visits, downloads) → Segmented into lifecycle stage (MQL, SQL) → Automated email sequence triggered → Sales team alerted when lead reaches threshold score. Reduces sales cycle length.
Presentation Structure: Executive Summary → Campaign Objective → Strategy & Rationale → Implementation Overview → Results vs KPIs → Key Learnings & Insights → Recommendations for future campaigns. Visualize data with charts. Focus on business impact, not just metrics.
⚡ CAPSTONE TIPS
Show data → insight → action → result chain in your presentation
Address what worked, what didn't, and what you'd do differently
Use Google Analytics, Meta Ads Manager, or simulated data — show tool proficiency
This module is entirely practical — your grade comes from quality of execution and presentation